Acceptability and intention of purchase of tomato-based sauces in the GAM, Costa Rica

Main Article Content

Nicole Valeria Víquez Ramírez
Luz Elena Barrantes Aguilar
Rubén Alonso Padilla Aguilar
Gabriel Vega Cascante

Abstract

The objective of this work was to evaluate the acceptance and purchase intention of an Italian tomato-based sauce from a small company and three commercial brands. The research was carried out under a quantitative approach, using a transectional experimental design, through a sensory evaluation and a structured survey applied to 101 consumers in the Greater Metropolitan Area. A randomized complete block design was used, and the means of the different sauces were compared for four intrinsic attributes, smell, flavour, colour, and texture. Additionally, principal component analysis (PCA) was used to identify the sensory attributes underlying the differences between the four tomato sauces evaluated, and cluster analysis was used to perform a segmentation of consumers. Finally, the determinants of the decision to purchase a sauce were analysed using a probit model. Among the results, significant differences could be observed for all attributes. In addition, two consumer profiles were formed and the most influential factor of the purchase decision was flavour.

Article Details

How to Cite
Víquez Ramírez, N. V., Barrantes Aguilar , L. E. ., Padilla Aguilar, R. A., & Vega Cascante, G. (2023). Acceptability and intention of purchase of tomato-based sauces in the GAM, Costa Rica. E-Agronegocios, 9(1), 1–22. https://doi.org/10.18845/ea.v9i1.6551
Section
Notas técnicas
Author Biographies

Nicole Valeria Víquez Ramírez, Universidad de Costa Rica, San José, Costa Rica

Estudiante de tercer año de Economía Agrícola y Agronegocios.

Luz Elena Barrantes Aguilar , Universidad de Costa Rica, San José, Costa Rica

Docente, investigadora de la escuela de Economía Agrícola, 5 años de experiencia en docencia e investigación. 

Rubén Alonso Padilla Aguilar, Universidad de Costa Rica, San José, Costa Rica

Estudiante de cuarto año en la carrera de Economía Agrícola y Agronegocios, colaborador en la revisión de artículos científicos en la revista Agronomía Mesoamericana, asistente en los proyectos de investigación 822-C0-329, C1111, C1409 y experiencia como asistente de cursos de estadística para bachillerato y maestría en la Universidad de Costa Rica. 

Gabriel Vega Cascante, Universidad de Costa Rica, San José, Costa Rica

Cursante de último semestre de bachillerato de economía agricola y agronegocios; cursante de la licenciatura de economía agricola y agronegocio con enfasis en agroambiente. Colaborador en asistencias del centro de investigación de la escuela de economía agricola, en dos estudios de mercados para productoras de chips artesanales y productos cosméticos artesanales. Colaborador en un proyecto de simulación de oferta y demanda a utilidad del Inder para el desarrollo y productividad de los cepromas del país. 

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