Comercialización de banano en la Unión Europea: interacción proveedores e importadores mediante redes sociales

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Luis Ricardo Solis Rivera
Johanna Solórzano Thompson
Javier Paniagua Molina

Resumen

Debido a la importancia del mercado de la Unión Europea en la comercialización del banano y la relevancia que tiene el sector bananero en los países productores como Costa Rica, resulta de interés estudiar la estructura del mercado de banano en la Unión Europea. El objetivo de ésta investigación fue caracterizar los flujos comerciales de banano en el mercado europeo por medio del análisis de redes sociales. La investigación fue desarrollada en el periodo agosto-diciembre del año 2021. Se construyó una base de datos de comercio internacional de banano, la cual fue analizada mediante el enfoque de redes sociales. El principal algoritmo de distribución utilizado fue Yifan Hu Proporcional. Adicionalmente, se utilizaron métricas complementarias como grado de entrada, grado de salida, grado con pesos, centralidad de cercanía, centralidad de intermediación, centralidad de vector propio y longitud media del camino. Se identificaron cinco perfiles de relaciones comerciales, lo cual permitió dimensionar la estructura de mercado del banano en la Unión Europea y las oportunidades potenciales de interacción entre socios comerciales. El comportamiento de los flujos de comercialización de banano en el mercado de la Unión Europea, se caracterizó por su alta complejidad debido que evidenció grados de interacción heterogéneos entre países socios, abastecimiento global de la fruta y comercio intrarregional. Se recomienda ampliar la investigación con estudios posteriores de carácter longitudinal que permitan identificar cambios estructurales a través del tiempo.

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Cómo citar
Solis Rivera, L. R., Solórzano Thompson, J., & Paniagua Molina, J. (2023). Comercialización de banano en la Unión Europea: interacción proveedores e importadores mediante redes sociales. E-Agronegocios, 9(1), 1–21. https://doi.org/10.18845/ea.v9i1.6287
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