The image of Cartago, Costa Rica as a religious destination based on the perception of tourists

Abstract

The main objective of this study is to evaluate the visitors perception of the tourist image of Cartago as a religious tourist destination considering the perspective of the visitor who attends the Romeria on August 2. The research hypothesis is that the level of satisfaction is related to the attributes that the city has as a space for religious tourism. To prove this hypothesis, a quantitative method with descriptive-correlational scope and cross-sectional data was used. The main results indicate that there are attributes that positively influence the visitor's perception of their satisfaction when visiting this religious tourist destination. The information presented in this work can be used by the government and businesses to point out new management strategies for Cartago as a religious tourism destination, since it provides an overview of current tourist services, their availability, and convenience of use by visitors.