Enhancing Management Research through Qualitative Methods

Main Article Content

Francisco Balbastre-Benavent
Edison Jair Duque-Oliva
María Teresa Canet-Giner

Abstract

Considering the changes and uncertainties of the current environment that affect management in organizations, the use of qualitative methods in business research facilitates the study of organizational phenomena from a different perspective while acknowledging their complexity. The objective of this special issue is to offer greater exposure to empirical studies that thoroughly employ qualitative methods to solving business and management problems. We have attempted to showcase how diverse  Qualitative methodologies, from classic case-based strategies to more novel ones such as action research, provide new visions for approaching the study of organizational realities. Also, we have briefly reflected on the application of new tools as visual techniques or AI to business and management research. Therefore, this special issue offers five papers that, from different methodological perspectives and content, seek to contribute to this objective. We hope that this special issue represents a significant advancement in the visibility and appreciation of qualitative methods within the field of business and management research.

Article Details

How to Cite
Balbastre-Benavent, F., Duque-Oliva, E. J., & Canet-Giner, M. T. (2024). Enhancing Management Research through Qualitative Methods. Tec Empresarial, 18(3), 1–11. https://doi.org/10.18845/te.v18i3.7282
Section
Articles

References

Athanasopoulou, A., Marti, E., Risi, D. & Schlindwein, E. (2024). How companies restrain means-ends decoupling: A comparative case study of CSR implementation. Journal of Management Studies. https://doi.org/10.1111/joms.13043

Bleijenbergh, I., van Mierlo, J. & Bondarouk, T. (2021). Closing the gap between scholarly knowledge and practice: Guidelines for HRM action research. Human Resource Management Review, 31(2), 1-13. https://doi.org/10.1016/j.hrmr.2020.100764

Bryman, A. (1988). Quantity and quality in social research. Unwin Hyman.

Cameron, R. (2024). A snapshot of inter-methodology mixing: The intersection, integration and merging of methodologies. Journal of Mixed Methods Research, https://doi.org/10.1177/15586898241255221

Cassell, K., Cunliffe, A.L. & Grandy, G. (2018). Introduction: Qualitative research in business and management’. In Cassell, K., Cunliffe, A.L. & Grandy, G. (Eds.). The Sage Handbook of Qualitative Business and Management Research Methods, 1-13. Sage.

Christou, P. A. (2023). How to use artificial intelligence (AI) as a resource, methodological and analysis tool in qualitative research? Qualitative Report, 28(7), 1968-1980, https://doi.org/10.46743/2160-3715/2023.6406

Coghlan, D. (2005). Action research in the academy: Why and whither? Reflections on the changing nature of research. Irish Journal of Management, 25(2), 1-10.

Coghlan, D. (2011). Action research: Exploring perspectives on a philosophy of practical knowing. Academy of Management Annals, 5(1), 53-87. https://doi.org/10.1080/19416520.2011.571520

Coghlan, D. & Brannick, T. (2003). Kurt Lewin: The” practical theorist” for the 21st century. Irish Journal of Management, 24(2), 31-37.

Coghlan, D. & Brannick, T. (2005). Doing action research in your own organization. Sage.

Coghlan, D. & Shani, A.B. (Rami) (2018). Introducing action research. In Coghlan, D. & Shani, A.B. (Rami) (Eds.). Conducting action research for business and management students (pp. 2-23). Sage.

Coghlan, D. & Shani, A.B. (Rami) (Eds) (2016). Action research in business and management, 4. Sage.

Comi, A., Bischof, N. & J. Eppler, M. (2014). Beyond projection: using collaborative visualization to conduct qualitative interviews, Qualitative Research in Organizations and Management, 9(2), 110-133. https://doi.org/10.1108/QROM-05-2012-1074

Contreras-Pacheco, O. E., Álvarez-Arciniegas, J. C. & Garnica-Rugeles, M. F. (2024). Crisis communication strategies: A qualitative study about a natural medicine controversy in Colombia. Tec Empresarial, 18(2), 36-50. https://doi.org/10.18845/te.v18i2.7136

Creswell, J.W. & Creswell, J.D. (2023). Research design: Qualitative, quantitative, and mixed methods approaches (6th ed.). Sage

Creswell, J.W. & Poth, C.N. (2018). Qualitative inquiry research design. Choosing among five approaches (4th ed.). Sage.

Davison, R. M., Chughtai, H., Nielsen, P., Marabelli, M., Iannacci, F., van Offenbeek, M., Tarafdar, M., Trenz, M., Techatassanasoontorn, A A., Díaz-Andrade, A. & Panteli, N. (2024). The ethics of using generative AI for qualitative data analysis. Information Systems Journal,34(5), 1433-1834. https://doi.org/10.1111/isj.12504

Edmonds, W.A. & Kennedy, T.D. (2017). An applied guide to research designs. Quantitative, qualitative and mixed methods. Sage Publications, Inc.

Eisenhardt, K.M., & Graebner, M.E. (2007). Theory building from cases: Opportunities and challenges. Academy of Management Journal, 50(1), 25-32. https://doi.org/10.5465/amj.2007.24160888

Erro-Garcés, A. & Alfaro-Tanco, J. (2020). Action research as a meta-methodology in the management field. International Journal of Qualitative Methods, 19, 1-11. https://doi.org/10.1177/1609406920917

Flick, U. (2023). An introduction to qualitative research (7th ed.). Sage.

Franzè, C., Paolucci, E. & Ravetti, C. (2024). A dynamic view of strategic innovation for sustainability: A longitudinal case study of a luxury fashion engineering company. Creativity and Innovation Management, https://doi.org/10.1111/caim.12609

Glegg, S. (2019). Facilitating interviews in qualitative research with visual tools: A typology. Qualitative Health Research, 29(2), 301-310. https://doi.org/10.1177/1049732318786485

Graebner, M. (2021). Evolution of qualitative research methods in strategic management. In Duhaime, I.M., Hitt, M.A. & Lyles, M.A. (Eds.). Strategic management. State of the field and its future, 99-114. Oxford University Press.

Greenwood, D. (2002). Action research: Unfulfilled promises and unmet challenges, Concepts and Transformation, 7(2), 117-140.

Greenwood, D. & Levin, M. (2007). Introduction to action research. Sage.

Hamilton, L., Elliott, D., Quick, A., Smith, S. & Choplin, V. (2023). Exploring the use of AI in qualitative analysis: A comparative study of guaranteed income data. International Journal of Qualitative Methods , https://doi.org/16094069231201504

Jalali, M. & Akhavan, A. (2024). Integrating AI language models in qualitative research: Replicating interview data analysis with ChatGPT. System Dynamics Review, 40 (3). https://doi.org/10.1002/sdr.1772

Johnson, P. (2015). Evaluating qualitative research: past, present and future. Qualitative Research in Organizations and Management: An International Journal, 10(4), 320-324. https://doi.org/10.1108/QROM-07-2015-1303

Köhn, P., Ruf, P. & Moog, P. (2023). Why are non-family employees intrapreneurially active in family firms? A multiple case study. Journal of Family Business Strategy, 14(3), 100532. https://doi.org/10.1016/j.jfbs.2022.100532

Lee, L., Dabirian, A., McCarthy, I. & Kietzmann, J. (2020). Making sense of text: artificial intelligence-enabled content analysis. European Journal of Marketing, 54(3), 615-644. https://doi.org/10.1108/EJM-02-2019-0219

Morgan, D. L. (2023). Exploring the use of artificial intelligence for qualitative data analysis: The case of ChatGPT. International Journal of Qualitative Methods , 22. https://doi.org/10.1177_16094069231211248

Nazir, S. & Doni, F. (2024). Nexus of circular economy R0 to R9 principles in integrated reporting: Insights from a multiple case study comparison. Business Strategy and the Environment, 33 (5), 4058-4085. https://doi.org/10.1002/bse.3684

Olmo-Extremera, M., Fernández-Terol, L. & Amber, D. (2024). Visual tools for supporting interviews in qualitative research: new approaches. Qualitative Research Journal, 24(3), 283-298. https://doi.org/10.1108/QRJ-07-2023-0113

Paulus, T. & Marone, V. (2024). In minutes instead of weeks: Discursive constructions of generative AI and qualitative data analysis. Qualitative Inquiry, https://doi.org/10.1177/10778004241250065

Pratt, M., Kaplan, S. & Whittington, R. (2020). Editorial essay: The tumult over transparency: Decoupling transparency from replication in establishing trustworthy qualitative research. Administrative Science Quarterly, 65(1), 1-19. https://doi.org/10.1177/0001839219887663

Reason, P. & Bradbury, H. (2001). The sage handbook of action research. Sage.

Redlich-Amirav, D. & Higginbottom, G. (2014). New emerging technologies in qualitative research. The Qualitative Report, 19(26), 1-14. https://doi.org/10.46743/2160-3715/2014.1212

Runfola, A., Perna, A., Baraldi, E. & Gregori, G. (2017). The use of qualitative case studies in top business and management journals: A quantitative analysis of recent patterns. European Management Journal, 35(1), 116-127. https://doi.org/10.1016/j.emj.2016.04.001

Saunders, M., Lewis, P. & Thornhill, A. (2019). Research Methods for Business Students (8th ed). Prentice Hall.

Shani, A. & Coghlan, D. (2018). Enhancing action, research and collaboration in organization development. Organization Development Journal, 36(3), 37-43.

Shani, A. & Coghlan, D. (2021). Action research in business and management: A reflective review. Action Research, 19(3), 518-541. https://doi.org/10.1177/1476750319852147

Yin, R. (2014). Case Study Research. Design and Methods (5th ed.). Sage.