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The creation of new enterprises is a leading action for the development and growth of any economy. Along with it, comes the creation of new jobs. However, in some countries, such as Mexico, this practice has not been encouraged; hence, the entrepreneurs don’t have proper guidance and training to generate competitive companies. Therefore, it is important to define the entrepreneurial process. Take into account that it is present in different regions all over the world and developed according to the conditions of each region. For the sake of the research, this process will be adapted to specific political, economic and social conditions. This paper will identify the characteristics, skills and motives of entrepreneurs to understand how to develop and promote new businesses, as well as identify the actions that should be taken to prevent short-term closing and ensure their capacity. This information can be used as a basis for decision-making by various stakeholders involved in this process
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