El motor invisible en las nuevas empresas: el papel de la identidad social, el bienestar emprendedor y la conexión familiar en el desempeño empresarial

Abstract

This article examines the relationships among the founders’ subjective well-being and social identity, the family support they receive, and the firm’s performance. The methodology was quantitative and utilized the 2021 Global University Entrepreneurship Study (GUESSS) database. The results indicate that the Darwinian entrepreneurial identity—oriented toward competition and economic achievement—is the only one associated with both higher performance and subjective well-being, whereas communitarian identity—centered on a sense of belonging and identification with a community—is associated with subjective well-being. Furthermore, family involvement, measured through ownership of the firm, is related to the Darwinian concept of identity, favoring orientations more focused on financial results. Furthermore, the study finds that the entrepreneur’s subjective well-being is positively related to business performance and that this relationship is strengthened by instrumental family support. Emotional support, while relevant, primarily complements practical support, enhancing its effects. These findings contribute to a more comprehensive understanding of startup performance, highlighting the role of personal and contextual factors that transcend traditional economic logic.