Desempeño innovador en las pymes manufactureras: la influencia de la gestión verde y la orientación digital
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Este estudio examina la relación entre orientación digital, gestión verde y el desempeño innovador en pequeñas y medianas empresas (pymes) manufactureras Latinoamericanas. Los datos analizados se recolectaron entre febrero y mayo 2022 por el Observatorio de las Pymes, los mismos fueron analizados utilizando modelos de ecuaciones estructurales por mínimos cuadrados parciales (PLS-SEM), con datos de 4270 pymes manufactureras de Latinoamérica. Los resultados muestran que la gestión verde media la relación entre orientación digital y desempeño innovador, lo que implica que el efecto de la orientación digital sobre el desempeño innovador se potencia a través de la gestión verde. Los resultados son relevantes para las pymes manufactureras de países emergentes de Latinoamérica, que deben enfrentar los retos modernos de digitalización y gestión verde y mantenerse en el mercado a través de recursos valiosos como la innovación. Estos resultados también son relevantes para creadores de política pública.
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Los autores conservan los derechos de autor y ceden a la revista el derecho de la primera publicación y de que pueda editarlo, reproducirlo, distribuirlo, exhibirlo y comunicarlo en el país y en el extranjero mediante medios impresos y electrónicos. Por otra parte, el autor declara asumir el compromiso sobre cualquier litigio o reclamación relacionada con derechos de propiedad intelectual, exonerando de responsabilidad a la Escuela de Administración de Empresas del Tecnológico de Costa Rica.
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