Propósito y píxeles: Un análisis bibliométrico del emprendimiento social y la digitalización
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Resumen
Este estudio lleva a cabo un análisis bibliométrico de la intersección entre el emprendimiento social y la digitalización. Basándonos en datos obtenidos de Web of Science, el análisis proporciona la estructura intelectual del campo, identificando los principales contribuyentes y los clústeres temáticos. A través de técnicas de mapeo científico, como la coocurrencia de palabras clave o el emparejamiento bibliográfico entre otros, el estudio proporciona una visión integral del desarrollo del campo. Estados Unidos, Rusia e Inglaterra emergen como los principales contribuyentes, reflejando perspectivas regionales diversas y enfoques académicos variados. El análisis temático reveló cuatro clústeres principales: foco en el emprendimiento social; emprendimiento digital y contexto económico general; innovación, gestión y fundamentos teóricos; y factores conductuales e individuales en el emprendimiento social. Los resultados ponen de manifiesto la creciente importancia de las tecnologías digitales para impulsar
el emprendimiento social, particularmente en el abordaje de desafíos globales. Esta investigación contribuye a la comunidad académica estructurando el conocimiento de este campo emergente y ofrece perspectivas prácticas para los responsables de políticas y los profesionales que buscan aprovechar la digitalización para generar impacto social.
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