Practices of corporate social responsibility developed by Mexican family businesses and their impact on competitive success and innovation
DOI:
https://doi.org/10.18845/te.v13i2.4494Keywords:
CSR, family business, MSME's, competitive success, innovationAbstract
The aim of this paper is to identify the effects of Corporate Social Responsibility (CSR) practices developed by family MSMEs on competitive success and innovation. A survey was directly applied to the managers/owners of a sample of 245 family business in the southern state of Quintana Roo, Mexico. A theoretical model has been proposed with hypotheses to be tested, and it has been validated with a structural equation model (SEM). The results obtained show that CSR practices developed by family MSMEs have a positive and statistically significant effect on competitive success and innovation. In terms of innovation and competitive success, CRS has a positive effect, but not a significant one.
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