Main Article Content
The second-hand clothing market is a circular economy alternative to deal with excessive consumption and reduce the environmental impact caused by the fashion industry. In contrast to the vast research based on the US and Europe, this market is yet to be explored in Colombia, and in Latin America in general. This qualitative research explores the motivations to purchase second-hand clothes among young consumers aged between 20 and 33 years old residing in Medellín, Colombia. Autoethnography
was conducted with these consumers. Next, a pre-existing scale of second-hand shopper motivations was used in in-depth interviews to narrate their significant experiences with second-hand clothing purchases. Findings presented two profiles of second-hand clothing consumers: on the one hand, consumers passionate about design and, on the other hand, conscious professionals who are characterized by driving their purchase intentions from hedonic to economic motivations. This research offers contributions for structuring value propositions that respond to the needs of second-hand clothing buyers.
The digital version of the journal is registered under the BY-NC-ND 4.0 Creative Commons license. Therefore, this work may be copy and redistribute the material in any medium or format, as long as you give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
The authors keep the copyright and give the journal the right of the first publication and the possibility of editing, reproducing, distributing, exhibiting and communicating in the country and abroad through printed and electronic means. On the other hand, the author declares to assume the commitment on any litigation or claim related to the rights of intellectual property, exonerating of responsibility to the Business School of the Costa Rica Institute of Technology.