Main Article Content
The After Sales Services acquired a preponderant role in the results generation for the companies and the client’s satisfaction. It is important to understand the different aspects of their management in order to have a continuous improvement of their performance. Based on these services, the present research analyzes the moderating role of customer disposition in technology in the causal relationship of after-sales services’ elements, both tangible and non-tangible, in the experiential value of the customers and their willingness to purchase in the future. The results show the favorable impact that a positive performance of these resources has on the provision of these services for people with a high disposition towards technology. Given that the traditional elements of services, in general, and after-sales, in particular, are going to lose their relevance due to the emergence of the digital revolution technology, this research assesses how the elements of these services influence in the value of clients, focusing on how the disposition to technology regulates this link and has the potential to influence the final assessment of this relationship in the future.
The digital version of the journal is registered under the BY-NC-ND 4.0 Creative Commons license. Therefore, this work may be copy and redistribute the material in any medium or format, as long as you give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
The authors keep the copyright and give the journal the right of the first publication and the possibility of editing, reproducing, distributing, exhibiting and communicating in the country and abroad through printed and electronic means. On the other hand, the author declares to assume the commitment on any litigation or claim related to the rights of intellectual property, exonerating of responsibility to the Business School of the Costa Rica Institute of Technology.