Mesén Figueroa V. Fidelización de Clientes: Concepto y Perspectiva Contable (Customer Loyalty: Concept and accounting perspective). TE [Internet]. 2012 Nov. 29 [cited 2024 Nov. 22];5(3):Pág. 29-35. Available from: https://revistas.tec.ac.cr/index.php/tec_empresarial/article/view/586