Moreno-Gómez, Jorge, Juan Carlos Londoño, and Luis Felipe Zapata-Upegui. “Marketing Strategy and Competitiveness: Evidence from Colombian SMEs ”. Tec Empresarial 17, no. 2 (May 1, 2023): 48–64. Accessed March 28, 2024. https://revistas.tec.ac.cr/index.php/tec_empresarial/article/view/6701.