Macias, Washington, Gabriela Barquet-Arenas, and Jazmín Yambay-Aucancela. “Brand Equity and Purchase Decision of Fast-Moving Consumer Goods”. Tec Empresarial 18, no. 2 (May 3, 2024): 97–114. Accessed July 2, 2024. https://revistas.tec.ac.cr/index.php/tec_empresarial/article/view/7142.