Contreras-Pacheco, Orlando E., Juan Camilo Álvarez-Arciniegas, and María Fernanda Garnica-Rugeles. “Crisis Communication Strategies: A Qualitative Study about a Natural Medicine Controversy in Colombia”. Tec Empresarial 18, no. 2 (May 3, 2024): 36–50. Accessed July 22, 2024. https://revistas.tec.ac.cr/index.php/tec_empresarial/article/view/7136.