Bonaque-Rodríguez, R., Flor-Peris, M. L. and Vallet-Bellmunt, T. (2024) “Co-creation with customers to innovate in a service SME: insights from an action research approach”, Tec Empresarial, 18(3), pp. 55–79. doi: 10.18845/te.v18i3.7286.