Mesén Figueroa, V. (2012) “Fidelización de Clientes: Concepto y Perspectiva Contable (Customer Loyalty: Concept and accounting perspective)”, Tec Empresarial, 5(3), pp. Pág. 29–35. Available at: https://revistas.tec.ac.cr/index.php/tec_empresarial/article/view/586 (Accessed: 22 November 2024).