Contreras-Pacheco, Orlando E., Juan Camilo Álvarez-Arciniegas, and María Fernanda Garnica-Rugeles. 2024. “Crisis Communication Strategies: A Qualitative Study about a Natural Medicine Controversy in Colombia”. Tec Empresarial 18 (2):36-50. https://doi.org/10.18845/te.v18i2.7136.