MORENO-GÓMEZ, Jorge; LONDOÑO, Juan Carlos; ZAPATA-UPEGUI, Luis Felipe. Marketing strategy and competitiveness: Evidence from Colombian SMEs . Tec Empresarial, [S. l.], v. 17, n. 2, p. 48–64, 2023. DOI: 10.18845/te.v17i2.6701. Disponível em: https://revistas.tec.ac.cr/index.php/tec_empresarial/article/view/6701. Acesso em: 26 apr. 2024.