MESÉN FIGUEROA, Vernor. Fidelización de Clientes: Concepto y Perspectiva Contable (Customer Loyalty: Concept and accounting perspective). Tec Empresarial, [S. l.], v. 5, n. 3, p. Pág. 29–35, 2012. Disponível em: https://revistas.tec.ac.cr/index.php/tec_empresarial/article/view/586. Acesso em: 5 may. 2024.