MARTÍNEZ-LOBATÓN, Jorge; RIVA-ZAFERSON, Franco; SECLEN-LUNA, Jean Pierre. The influence of market orientation and new product development processes on new product success. Tec Empresarial, [S. l.], v. 19, n. 2, p. 53–69, 2025. DOI: 10.18845/te.v19i2.7905. Disponível em: https://revistas.tec.ac.cr/index.php/tec_empresarial/article/view/7905. Acesso em: 4 dec. 2025.