MACIAS, Washington; BARQUET-ARENAS, Gabriela; YAMBAY-AUCANCELA, Jazmín. Brand equity and purchase decision of fast-moving consumer goods. Tec Empresarial, [S. l.], v. 18, n. 2, p. 97–114, 2024. DOI: 10.18845/te.v18i2.7142. Disponível em: https://revistas.tec.ac.cr/index.php/tec_empresarial/article/view/7142. Acesso em: 21 nov. 2024.